When comparing AncestryDNA and 23andMe you will find that companies are excellent at what they do. However, they provide slightly different services that are marketed to different types of users.

Ancestry focuses on the genealogy tests and analysis, a complete set of tools for the construction and research of your family tree. 23andMe combines a simpler version of ancestry tests with genetic health tests to provide a broader set of information on your genetic material. Both companies excel in certain areas, while both companies also have weaknesses.

Take a look at the executive summary of this Ancestry vs. 23andMe here, or read the whole matter below! we also made a similar comparison of Ancestry vs. MyHeritage.

General Description of the Company and Basic Data

23andMe Ancestry
Can be used for Genetic overview of health/fitness purposes, ancestry Personal Ancestry Testing
DNA collection Saliva sample Small amount of saliva
Number of SNPs tested 630,132 637,639.00
DNA sample stored Yes Indefinitely, until consent removed
Availability Most countries United States, United Kingdom, Ireland, Australia, New Zealand, Canada, and 29 countries
Price $200 $19.99 – $44.99 per month for subscription service
$99 for AncestryDNA test – Ethnicity
$109 for AncestryDNA – Ethnicity and Traits
Platform matching for family Yes Yes, with the ability to contact matches
Geographical analysis of ancestry Yes Yes, using the Ethnicity Estimate tool
Special Features Ancestral analysis, Neanderthal ancestry Compare ancestry origins between family matches. Platform automatically identifies common ancestors, surnames and birth records based on your matched family trees.
Number of users Over 5 million Over 10 million
Ownership Privately held by various investors, particularly Anne Wojcicki, Johnson & Johnson Development Corp., The Roche Venture Fund, Google Ventures, and New Enterprise Associates Permira, an investment firm
Address 899 W. Evelyn Ave., Mountain View, CA 94041 360 W 4800 N Provo, Utah 84604
Website Address www.23andme.com https://www.ancestry.com/
Client Reviews 3,000+ available on bazaarvoice with 4/5 rating; Under 50 reviews on Yelp with a rating of 1.5/5 On Trustpilot, 4000+ Reviews give 3 of 5 stars
On Amazon, 4000 Reviews give 3.8 of 4 stars

Benefits of 23andMe

  • Try a number of different genetic traits
  • Pay a price for the test and all available results
  • Simple online reporting platform

Benefits of Ancestry

  • One of the most detailed and specific ancestry tests
  • Use your complex platform to build and research a family tree
  • Access to the database allows you to investigate non-genetic links with your family history

Both companies offer a variety of unique services and are filling different market niches. Ancesty is a great choice for genealogy research, while 23andMe will give you a good view of genetic traits that can influence your health, as well as provide some information about ancestry.

Company Backgrounds for Ancesty and 23andMe

23andMe represents a much newer company than Ancestry, but only because Ancestry has been involved in genealogy long before the days of genetic testing. If you compare ancestry and 23andMe in terms of your company background, ancestor seems to have the advantage. Ancestry has been in the business of genealogy for decades and has more than 10 million users of its service of DNA testing since 2012. By comparison, 23andMe has only existed since 2009 and has only 5 million users. However, 23andMe is growing rapidly and is backed by industry giants like Johnson & Johnson and Google Ventures, so they can eventually gain the upper hand.

Winner-Company Fund / reputation:

Ancestry, with a larger user base and longer business time, has a slight advantage over 23andMe.

Ancestry vs 23andMe Offers


Ancestry offers a single kit for DNA testing, which is one of the most advanced on the market for the DNA testing of ancestry. When you compare ancestry vs 23andMe and look at the Ancestry Test part, Ancestry is way ahead of 23andMe. Ancestry offers a much more detailed family history. Its platform also offers advanced family game and Family Tree Services. This gives users access to their extensive historical record database. With these records, a person could easily confirm certain aspects of their family history, far beyond what other companies offer.

The ancestral DNA kit is typically $ 99, and the company has several subscription services available to build and explore its family tree.

23andMe takes another approach to DNA testing, focusing more on DNA evidence and less on external records and information from other users. 23andMe offers two main DNA testing services, one for Ancestry and one for ancestors and health-related genetic testing. The company tests many aspects of its family history, including the analysis of maternal and paternal haplotypes. This may give you an idea of how your oldest ancestors migrated out of Africa. The health service includes genetic analysis of different traits of genetic influence related to health outcomes.

For the single service of ancestry, 23andMe charges $ 99. For the health and ancestry package, they charge $ 199.

Winner-offer level:

When comparing AncestryDNA and 23andMe in terms of their offers, it is clear that the two companies set out to achieve different purposes. Ancesty is a company built around helping people explore their family history. 23andMe is a newer company for the sole purpose of providing direct genetic testing to the consumer. Within this category, the winner is partially determined by what he is looking for. If you want to build a family tree, 23andMe does not offer those services and is not the right choice for you. If you want to know the health-related features, you will not select Ancestry because they do not offer those services.

In general, most people who are more interested in genetics than in their family tree will enjoy 23andMe’s offers more than Ancestry. In addition, to use most of the advanced features of the ancestral family tree, you must pay a subscription. These subscriptions can be expensive and add a significant hidden cost to the results. When you compare AncestryDNA and 23andMe in this sense, 23andMe is the clear winner. 23andMe offers evidence of Health and ancestry, is currently the only company with FDA-approved cancer screening and has no hidden charges beyond the purchase of a test.

AncestryDNA vs 23andMe Results

Both companies claim their results will arrive within 6-8 weeks after the lab receives their DNA sample. Both companies also have an online platform to review their results, available in a number of different reports. 23andMe offers a wider range of tests on your health outcomes, which will also be available through the online platform.

An important difference between Ancestry and 23andMe comes from what you can do with the results. With Ancestry, the platform can also be used to build genealogical trees and investigate real documents on which your family can record. But for these deeper research capabilities, you must also pay a subscription fee. When you compare AncestryDNA and 23andMe in terms of results, it is largely a tie and is based on the information you are looking for.

AncestryDNA vs 23andMe Results

Winner – level results:

Draw! While 23andMe offers a wide variety of results on its online platform, Ancesty has much more specific information for those researching their family history.

Will Your Data be Shared?

In terms of data privacy, both companies state in their privacy policies that the data will be aggregated and investigated. This means that your personal information will be removed, and genetic data will be analyzed by researchers to gain a greater understanding of Human Genetics. 23andMe adds the data and sells it to a large number of third parties, such as universities and pharmaceutical companies. Ancesty adds the data as well, but it seems to be largely used by his own researchers to better understand human genetic relationships and improve his own service.

Winner-Data Protection:

Ancestry. Unlike 23andMe, its genetic data is only used for historical research, not sold to other companies.

Will your data be shared?

Media Coverage and User Opinions

Both companies have seen their fair share of positive and negative news coverage. 23andMe made headlines as the first company to receive FDA approval for its cancer gene screening tests. Antiquity has been widely covered as one of the most important genealogy sites. Both companies have seen critics of unhappy customers questioning the validity of their tests, as well as stories documenting the successes and triumphs of their trials.

In terms of user comments, both companies have thousands of comments online and are added more each day. When you compare AncestryDNA and 23andMe, the current position shows Ancestry with a slight advantage. On Amazon, Ancesty received 4 out of 5 stars with over 4,000 reviews. 23andMe has only 1,000 reviews, but it still got 3.8 out of 5 stars. Given this small sample size compared to its general user bases, this makes companies extremely close in user opinions.

Winner-media coverage and user opinions:

Winner: Tie! Both companies have an average of 4 out of 5 stars, more than thousands of comments.

Conclusion: Ancestry vs. 23andMe

Deciding a general winner when you compare AncestryDNA and 23andMe really boils down to what you’re looking for. If you want to explore every aspect of what your genetics can tell you, 23andMe is a better choice. If you want to focus on what your genetics can tell you about your family history and geographic heritage, Ancestry is a more powerful tool. Both companies have good user reviews, mostly positive media coverage and professional results delivered through an online platform. Both companies used advanced genetic testing techniques, although they are observing different parts of DNA and performing different analyses.

Winner: Tie! Both Ancesty and 23andMe are advanced platforms, which give the end user the announced results. 23andMe can obtain the future advantage, as they can offer a range of services in addition to descent testing.


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