National Geographic’s Genographic Project has recently released the second version of its consumer direct DNA test kit, Geno 2.0. This kit focuses largely on deep ancestry, and is backed by Gold research sealed by National Geographic themselves. The results will detail its deep genetic heritage, starting with the first migrations outside Africa. The results stopped about 1,000 years ago.

The kit is based on an association with the Helix genetic testing centre, which provides access to reports and conducts the test in an internal laboratory. Helix performs the sequencing of the entire genome, and the sample for its Geno 2.0 test can be used to purchase reports from several other companies.

Brief Summary for Geno 2.0 National Geographic

If you do not want to read our extended Geno 2.0 review of National Geographic, please refer to the executive summary below.:


  • Created by a nonprofit corporation
  • Genetic data are used for a number of research products
  • The association with Helix gives entertaining and fun results
  • Shows connections of Deep Descent better than most platforms
  • Track maternal and paternal haplotypes, and possible migration patterns.
  • The proceeds are intended to fund research and allow academic researchers to access data


  • You must work with different partner companies to receive genetic health and lifestyle Analyses
  • Excludes recent ancestry and family coincidence
  • Do not opt for data used by Helix-an associate testing company

Conclusion: Geno 2.0 of National Geographic is the second version of their genealogy test, which they have offered since 2005. Now partnering with the Helix company, they can now offer the Test at a reduced price. This test is one of the most focused on the deep ancestry and relationship of all humans. The results provide you with a lot of information about the migrations and ethnic groups your ancestors may have been part of. Through your partner, Helix, you can also receive a variety of other genetic tests, for an additional cost.

Overview and Basic Data Geno 2.0 National Geographic

Can be used forAncestry Research, Haplotype testing
DNA collectionSaliva collection tube
Number of SNPs tested700,000 Autosomal SNPs20,000 Y-DNA SNPs4,000 mtDNA SNPs
DNA sample storedYes
Platform matching for familyNo
Geographical analysis of ancestryYes, with features to track haplotype migrations.
Special FeaturesTry a large number of SNPs and can match more than 450 populations. While you can’t find family matches, you can post your haplotype results online for others to see.
Number of usersClose to 1,000,000
OwnershipNational Geographic Society, a non-profit organization
Address1145 17th Street, N.W., Washington, D.C. 20036
Website Address
Client ReviewsFew client reviews online, but generally positive.

National Geographic’s Geno 2.0 Company Fund

As a non-profit organization, National Geographic has existed for decades. They support research and raise funds for such support through a variety of methods, such as their magazine and television programmes.

In 2005, National Geographic started a new company called Genographic, a project to collect and analyze genetic information around the world. His first genetic testing kits, simply called Geno, were based on more traditional chip testing methods. Your new kit, Geno 2.0 uses next generation sequencing to read your entire genome. This product is offered through a partnership with Helix. Helix is a spin-off Company in Illumina, the company that manufactures SNP chips for most of the largest genetic testing companies.

National Geographic's Geno 2.0 Company Fund

In addition to giving you information about your deep ancestry, the company will use some of the profits it collects to support grants for genetic research. It also gives researchers access to an aggregate set of genetic data to conduct more descent studies.

Bid Review of Geno 2.0 National Geographic

The Genographic Project has only one product, Geno 2.0. While the company used to offer specific tests for different locations, this test now covers all groups. Below is a description of the test, with the various characteristics it receives.

Geno 2.0

This test kit focuses on deep ancestry. It provides a series of characteristics that detail its genetic history. The Geno 2.0 test is offered through an association with Helix. Helix preform genetic testing services for a variety of other companies, and provides results through their application platforms and web.

While the test does not prove for modern ancestors or family parties, the platform is quite complete for deeper ancestral connections. The platform includes a series of reports. The Deep ancestor report analyzes your maternal and paternal haplotypes. A report by Hominin Ancesty gives details about his relationship with Neanderthals and other very early groups. The ancestral regional report details its genetic composition and which locations its genetics probably come from.

A unique feature of Geno 2.0 is the Genius Match function, which describes how it is likely to be related to historical figures. This and other fun features (such as a Neanderthal autofoto camera) are provided by the Helix dashboard. This company does the actual tests, and the results are displayed through its website and application. Although not included in the Geno 2.0 kit, the company offers a variety of other tests through other partners, and these can be purchased through the platform.

The Genographic Project kit is typically $ 99.95, but can be found for sale for $ 59.95. This is about the average price of descent-based testing, although Geno 2.0 does not offer family matching services like some other companies. However, the organization has unearthed some interesting ideas of ancestry using the data they have received. In purchasing National Geographic, you are contributing to this legacy of scientific research.

What Separates Geno 2.0 From National Geographic From Other Companies in That Sense?

Where other companies offer various sets of genetic analysis, the National Geographic Geno 2.0 kit focuses on deep ancestry. The results are based on analyses with many reference groups, such as international indigenous tribes, which other companies do not have the database to compare. This gives the Geno 2.0 test an advantage when it comes to deep ancestry, such as haplotype and migration tracking. The test results are strictly these subjects.

Like some other companies, National Geographic has paired with Helix to perform the Geno 2.0 test. Helix is an interesting platform in itself, as it gives users the ability to send DNA once and gain access to a variety of additional tests. The platform has Tests of Health, Fitness and even pairing of wines based on their genetics. These tests are an additional amount, and can be purchased through the Helix platform.

How Does It Work, What Will Your Kit Include?

Once you receive your kit by mail, you must register the kit in, the company that will actually perform the tests and provide the results. Once registered, simply spit in the collection tube and send the package back to the company. The kit typically has a short response time, typically in 6-8 weeks.

After that time, you will receive an email inviting you to see your results. Simply log in via The Helix website or application, and you can see a variety of reports. The platform will also offer you other services, but note that these have an additional fee.

Understanding Results

The main ancestral control panel will have entries to several different reports. The first is Genius Matches, a feature offered only by National Geographic. This platform will estimate when in the global genealogical tree it separated from famous historical figures. For each historical figure that matches with, the site will give you information about them and approximately when in the history of mankind their families diverged. While this is an interesting feature, it is based on the simple idea that we are all ultimately related. For example, they’re all related to Abraham Lincoln if you take the genealogical trees to the first members of our species. They claim to be’ parties’, but these fun little things must be taken with a grain of salt.

A second report is the report Deep Ancestry. This report analyzes your haplotypes. If you are a woman, you will see only your maternal haplotype, males get haplotype both in their paternal and maternal lines. These reports estimate what human migrations you were part of and describe the conditions your ancestors face as they migrated. This report will detail your history from 1,000 to 100,000 years ago.

Understanding Results

The ancestral regional report details its heritage, based on the genetics of various regions of the world. Although regions are rather vague now, the service is likely to become more specific as they attract more users. In this report you will find several percentages related to the populations that contributed to their genetics. This report focuses on the genetic differences that arose between 500 and 10,000 years ago. Some people are looking for more recent information than that, such as living family members, which this service will not provide.

The results page will also allow you to share excerpts of information about your ancestry in a personalized summary of a page, which can be printed or published on social networks. This summary report includes things like the amount of Neanderthal DNA it has, and what percentages of DNA from various regions it possesses. Other reports can be added as the Genographic Project obtains user and research data.

Will Your Data be Shared?

Unfortunately, this is a rather complicated question. The Association of National Geographic with Helix in this kit has confused the issue of data privacy. While both companies ensure that none of their personal data will be sold or used in the investigation, they do not give any warranty on their aggregated data.

In general, National Geographic is a non-profit organization that has contributed to scientific knowledge for decades. In their privacy policy, they state that their information will be used for genetic research projects. In addition, some of the money you use to buy the kit will be used to fund research grants for these projects. However, some small letters within the policy also say that by using the Geno 2.0 kit, you will also have to accept the consent of the Helix platform.

If you read the consent of the Helix platform, you will notice that Helix adds and sells genomic data. This means that while personal identification information is not included, Helix reserves the right to investigate or sell its genetic data. They refer to this as the use of their genetic information for “commercial or promotional purposes.”This is a little worrisome, as Helix is also one of the few companies that perform genome-wide sequencing. This means they’re reading their entire genome, not just the parts related to ancestry information.

Media Coverage and User Opinions

Although much of the media coverage comes from National Geographic, Geno 2.0 has seen a fair jolt in the media. There are many criticisms out there that are mostly positive, although some reviewers were disappointed in the amount or quality of the information they received. There is also significant coverage from Helix, your partner at Geno 2.0. Helix will become a power of genetic testing, forming partnerships with several companies.

Much of the coverage of the Genographic Project focuses on the research it funds and carries out in conjunction with researchers from around the world. These stories range from the search for genetic evidence from the Inca civilization to ideas about European ancestry.

  • Business Insider: I tested National Geographic’s next-generation ancestry test and was surprised by my results
  • Business Wire – Helix launches the first online consumer market for DNA-fed products that offer ideas about ancestry, entertainment, Family, Fitness, Health and nutrition
  • Science Daily-the genetics of modern Inkas heirs sheds new light on their origins and lineages
  • National Geographic-the ancient islanders visited by Columbus are not “extinct”, according to a study
  • National Geographic-surprises of Irish descent revealed by the new DNA map

User Acceptance:

Although there are only 87 comments on Amazon, and few elsewhere, the 2.0 Geno kit ranked around the average in 3.3 out of 5 stars. However, of that rating more than 54% said the platform was 4 or 5 stars. 31% gave the service a star, but many of the reviews are short and do not give insightful information. It seems that some users were disappointed by the lack of a family game feature or a more recent timeline, although those features do not seem to be advertised.

Users who are happy with Geno 2.0 from National Geographic mentioned the following points:

  1. Many users enjoyed the ‘Genius Match’ function, showing their relationship to historical figures.
  2. The association with Helix allows the analysis of many non-ancestral traits, with a single sample.
  3. It provides users with the ability to share their deep heritage information through social networks.
  4. Many users reported getting results in less than a month.
  5. Other interesting features, such as a’ Neanderthal Selfie tool ‘ within the application were fun additions.
  6. Helix does the sequencing of the entire genome, which will give an invaluable insight as science learns more about genetics.

Users who give Geno 2.0 of National Geographic a 1 star review mentioned the following worthy points:

  1. Some users claim that while Helix does the sequence of his entire genome, they charge him for the whole thing.
  2. Some users wanted a map of more recent ancestry, which Genographic does not admit.
  3. Many users criticize the ‘Genius Match’ function, saying that the results are conjectures at best.

General Conclusions for This Geno 2.0 Review of National Geographic

With the pairing of Genographic and Helix, The Geno 2.0 kit provides a powerful tool to study their deep ancestry that few platforms can match. Entertaining features like Genius Matches keep the information fun, while at the same time offering complex information about the deep ancestral groups you belong to. Helix is also one of the only companies to perform genome-wide sequencing, although access to this information has an additional cost. The platform also offers a variety of other tests, through other partners. However, many of these features are available in other DNA testing companies for less, or as a single purchase.


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